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An age-old question of acceptance

An age-old question of acceptance

Tuesday, December 06, 2022

In October, the City of Whittlesea became a signatory to the EveryAGE Counts campaign – a national initiative designed to positively influence the way Australians think about ageing and older people.

“With almost 20 per cent of our population over the age of 60, the City of Whittlesea is home to a thriving community of older residents. However, ageism can and does impact our community,” said Chair Administrator Lydia Wilson.

“The EveryAGE Counts campaign aims to create a society where every person is valued, connected and respected regardless of age.

“Ageism can prevent or limit participation in community and impact physical health. It can also reduce the enormous positive social and economic contributions that older people can make to their community.”

For more information on the EveryAGE Counts campaign, visit