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Amendment C226 - Sign Policy

Council has prepared Amendment C226wsea to the Whittlesea Planning Scheme. The amendment seeks to implement local policies to guide the development of land for signs within the Municipality.

What area does the amendment apply to?

The Amendment applies to all land within the City of Whittlesea, except for land within Epping Central Precincts 4A, 6, and 7 as defined in the Epping Central Framework Plan, Plan 1 to the Schedule of the Activity Centre Zone.

What changes are proposed?

The following changes to the Whittlesea Planning Scheme are sought:

  • Amend Clause 02.03-5 (Built Environment and Heritage) of the Municipal Planning Strategy (MPS) by including new sections and editing others;
  • Introduce a new Clause 15.01-1L (Signs) with a new local planning policy that offers a municipal wide application and responds to contemporary signage designs, technologies and practices; and,
  • Amend Clause 18.02-3L - Signs adjacent the Metropolitan Ring Road to reflect policy updates.

Why is the Amendment required?

Unlike most local councils across Victoria, the City of Whittlesea does not have a metropolitan-wide policy that provides guidance on advertising signs when a planning permit is triggered. The existing signs policy in the Whittlesea Planning Scheme only relates to signs abutting the metropolitan ring road and is therefore very limited in its application.

The new policy will address the following consistent concerns that arise with advertising signs:

  • Encourage the use of clear, well-designed signs that complement the development upon which they are displayed;
  • Discourage visual clutter by taking existing signs into account when assessing new proposals, and encouraging business identification signs to be located on properties rather than promotion signs that relate to businesses or events elsewhere;
  • Encourage a precinct-based approach to signs in residential, commercial and industrial estates;
  • Encourage a design-led approach to the perimeter signs that are used to shroud construction works;
  • Restrict the use of bunting, banners, trailers, balloons and streamers as permanent signs, to motor vehicle sales premises;
  • Ensure portable signs are well secured and limited in number and size to avoid visual clutter;
  • Ensure that sponsorship signs proposed for community open space are compatible with the natural and built environment.

What is the purpose of the Amendment?

The purpose of the Amendment is to implement a near municipality wide policy on signs.

The policy:

  • provides updated and clear guidance with respect to a range of sign typologies while also addressing emerging issues and changes in technology and advertising practices.
  • targets areas that consistently cause problems or delay processing of planning applications.
  • provides transparency to businesses and the community about how Council will apply its discretion under the Whittlesea Planning Scheme, when considering planning applications for signs.

Public exhibition

The public exhibition of Amendment C226 took place between 23 March 2021 and 30 April 2021.

Amendment status

The amendment exhibition has closed and submissions are being reviewed.

Where can the amendment documentation be viewed?

The Amendment can also be inspected free of charge at the Department of Environment, Land, Water and Planning website.

The Amendment is also available for public inspection, free of charge, during office hours at the following places:

Whittlesea City Council

25 Ferres Boulevard


Can I make a submission?


Submissions to the amendment were due by 30 April 2021 and have now closed.

Further information

For further information on the Amendment please contact City of Whittlesea’s Strategic Planning and Economic Development Department on 9217 2170


Note: Other types of sign approvals and consent

This Amendment affects signs that are subject to a planning permit under the Whittlesea Planning Scheme. ie. located within the property boundary.

Other types of signs which may require approval or consent from Council are not affected by this Amendment.

For further information about these other signs, go to the following links:

  • Non-permanent signs on Council land (see relevant sub-section)

Hold your event in the City of Whittlesea - Whittlesea Council

  •  Display of A-frame advertising signs (see relevant sub-section)

Footpath trading permit - Whittlesea Council

  •  Real estate advertising signs (see relevant sub-section)

City Safety and Amenity General Application for a permit - Whittlesea Council



Read the supporting documents

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